WHO I AM AS A HUMAN DOING (Professional Self): I am a strategic and human-truth driven Senior Director of Client Services who believes that relationships are the drivers of success. I started my career at Brandtrust in 2010 on the Client Services team. I have a deep passion for brand work and organizational culture – especially at their intersection. Within our Brandtrust Ecosystem, I co-created our culture strategy offering. Most importantly, I am an intuitive and passionate people leader and serve on various leadership teams within the organization. Throughout my career, I have successfully spearheaded research initiatives using various forward-thinking, qualitative research methodologies to ground successful branding and marketing strategies for global corporations spanning industries (pharmaceutical, consumer goods, business to business, food & beverage, non-profit).
WHO I AM AS A HUMAN BEING (Personal Self): My husband, Ryan, and I live in San Diego with our pup, Rooster. On the weekends you can find me enjoying all that Southern California has to offer — at the beach, on a paddleboard, hiking in the mountains or at a winery! By friends and family, I am known for my organized fun, someone who plans meaningful and intentional experiences with the people I love.
WHAT I DO AT BRANDTRUST: When not leading our brilliant team of individuals, I orchestrate the identification of human truth(s) that are most relevant and motivating for an audience of consumers or employees, while working simultaneously within organizational cultures to rally around a unified purpose.
QUICK FACTS ABOUT ALYSSA:
- Culture List: Armchair Expert podcast with Dax Shepard and Monica Padman.
- Bucket Items: Learn a holistic healing modality, become involved in local government and learn to sail.
- Memorable Facts: I aim to live by Tara Jay Frank’s words: “If you share what you know, you’ll learn more. Give what you have, you’ll get more. Be who you are, you’ll be more.”
- One Human Truth I Live By: Our perception is our reality.