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Blog (emotion)

How to Win Customers—and Friends

It is hard for me to imagine managing a brand with any other intent than winning customers the way we win friends. Would you invite me to your home and make me wait at the front door until you got around to answering it? Would you not take my coat or leave me sitting in the living room by myself for half an hour? Would you serve me a warm martini with a hair in it? Would you leave me sitting at the dining room table by myself while you got on the phone to talk to your cousin in Oshkosh? If this sounds like a gruesome picture, compare it to the way some brands appear to operate.

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Soft-Side Differentiation: It’s the Little Things

Do you remember the old popular song “Little Things Mean a Lot”? It would make a good anthem for the companies out there who do not understand that a consciousness of doing what you say you will do when you say you will do it is a vital part of what works for a brand.

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New Book Available Today!

Many products and services are at parity on the surface. They are virtually indistinguishable to the buyer. This has profound implications for organizations trying to sell products, services and ideas.

How can YOUR brand stand out above all the others?

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How Does It Make You Feel?

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as they slowly fill their baskets. Their minds are in a whirl doing a million conscious and unconscious calculations per second. It’s easy to imagine this because you do it, too. That little voice in your head that never shuts up goes a mile a minute as buying decisions based on old stories and new curiosities are made in consultation with the sensible and emotional systems of your brain. It is a totally absorbing, totally human process. And in the end, after all the subliminal cogitation is said and done, it simply has to do with the way you feel about the vast product array before you.

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NOT TO BE MISSED: A Joint Webinar by Brandtrust and Intel

Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register.

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The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.

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A Consultation on Consultants

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned.

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Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

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Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

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Give Me Some ‘Bot to Love

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why.

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