Blog (Daryl Travis)
Emotions Rule the Roost
The power of any brand is, simply, how your association with it makes you feel. You might say you have...
The Big F Word: F-E-E-L
Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...
Higher-Purpose Branding
IBM is an example of a company with integrity and authenticity, and as the best business leaders know, these are...
Doing Well By Doing Good
An effective brand’s most important reason for being comes in the articulation of its purpose or mission. A mission is...
From “Voice of the Customer” To “Mind of the Customer”
One of our critical mantras here at Brandtrust is, "If you want to know why people do what they do, the worst thing you can do is ask them."
...The Time & Place for Brands
Even with the plethora of media choices available and finest analytics to measure media effectiveness, brands are still stuck with how to make themselves welcome in people’s lives. In order to do that, we have to think more about how people actually live their lives.
...5 Ways to Steal Your Competitors’ Customers in 2014
Think you know what customers want? Think again.
...Brand Building Resolutions for 2014
Brand Building Resolutions for 2014:
- Spend some quality time with your customers. Look beyond the obvious; strive to understand not only what they’re doing but why they’re doing it.
What to Expect in Marketing in 2014
Although Big Data tells us what is happening, it rarely tells us why. Too much reliance on the rational brain can lead to 'data, data everywhere and not a thought to think.' In 2014, marketers will stop drowning in data and starving for insights--and uncover those insights that can only be found in peeling back customers' deep emotional layers....