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Blog (consumer behavior)

People Are Alike

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface.

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The Truth Through Two Eyes

Is objective truth the only way to decipher the world around us? In this post, Kristian Aloma considers two different paths to understanding, logos and mythos.

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Liar, Liar, Pants On Fire

We've all seen situations in which consumers give us answers in research that are directly contradicted by their marketplace behavior.  What is that all about?  In this post Stephan Leman talks about why people's answers are influenced by direct questions, and what we can do about it.

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Not That I Care What You Think…

If you’ve ever witnessed our Emotional Inquiry research, you’ve seen that when respondents share certain subtle cues with us, Brandtrusters sit up and take notice. In this post, learn about what an unsolicited denial is, and how much you should (and shouldn't) pay attention when you hear one.

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Superfans And Trekkies

At Brandtrust, we prefer to study your best customers first.  They've traveled the furthest with your brand and can tell you how to get others to do the same.  The best way to understand where your brand should go next is to learn where it has been and what is working best.

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