Blog (consumer behavior)
4 Ways Consumer Psychology Can Improve Your Marketing
One of the seminal psychological insights of the 21st century began with a jar of jam. Or rather 24 of...
Fool Me Twice…
Today, I’d like you to be on the look out for a few things. Water buckets propped above doors. Buzzers...
Putting A Price On Emotion
Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...
The Peak Customer Experience
It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...
Long Sleep the King
When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?”
...Segmentation First Aid
Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.
...Situations Matter
Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...
...The Nature of Responsibility
Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.
...The Mind of the Consumer Is Boss
Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind. Brandtrust agrees!
...Conspicuous Conservation
As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.
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