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Blog (brand)

Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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Redirect

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything.

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It’s Branded Into My Memory

Kristian Aloma explains the neuroscience of how memory works and how that relates to brands.  Unfortunately, even he can’t help you find your keys.

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Metaphorically Speaking

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors.

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This is Your Brain On Social Networking

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit.

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Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

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Did They Find the Brain’s Buy Button?

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain.  But is knowing that enough?

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Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

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Give Me Some ‘Bot to Love

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why.

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