Blog (behavioral economics)
Prospect Theory: How Perceptions of Risk and Gain Shape Customer Behavior
The question is a matter of life and death: A new disease is sweeping across the country, and epidemiologists project...
Nudge theory: How brands can empower customers through behavioral science
As the fathers of nudge theory, Richard Thaler and Cass Sunstein have seen their ideas applied elegantly in business, health...
6 Essential Behavioral Economics Principles for Business
When Nobel Laureate Richard Thaler gave his students their grades, the average score was a 96. Out of 137, that...
Beware of Shiny New Things
At the recent Hub Live Retail Experience Symposium in New York we heard persistent warnings throughout many of the presentations—do...
A Summary of PMRG: Patients. Technology. Behavioral Psychology.
Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they...
WALMART’S 17 RETAIL MOMENTS OF TRUTH
The Path-to-Purchase Institute’s Shopper Marketing Expo was held October 21-23, 2014 in Minneapolis. I had a chance to attend and...
Putting A Price On Emotion
Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...
Synthesizing Across Platforms, Channels and Partners
Last month, I attended the Shopper Insights in Action Conference at Navy Pier in Chicago. This year’s theme around synthesis...
The Nature of Responsibility
Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.
...Branding Is Tribal
We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.
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