Brandtrust Research Privacy Policy

December 17, 2024

This Privacy Policy describes the personal data handling policies of Brandtrust, Inc as a data handler, including the following:

  • What personal data we collect, including for our studies (“Research”);
  • How we use the data;
  • With whom and under what grounds we may share the personal data;
  • Storage and protection of your data;
  • The rights and choices you may have, including with regard to access, correction and deletion of your data

Personal Data We Collect or Process

In our role as market research agency, we may collect information about you in order to properly conduct Research. Brandtrust only requests information essential to conduct business on behalf of our clients; at no time do we collect or process PII from respondents, vendors or employees unless it is absolutely necessary. During the Research recruiting and fielding process, you may be asked to provide certain information about yourself including, without limitation:

  • Contact Data, including name, e-mail address, and phone number;
  • Information about your identity, including date of birth and gender;
  • Demographic information, including marital status, ethnicity, employment information (status, industry and title), income range, the state/county/province/country of your residence;
  • Family information, including whether you have children and their age ranges(s);
  • Health information; and
  • Information about your use of technology.

When conducting Research, we may come into contact with personal data that is collected by others but which we process in order to perform our contractual obligations to our clients. We may obtain information about you through third party sources as permitted by applicable law, such as public databases, social media platforms, and reseller, channel, and joint marketing partners.

Brandtrust and our partners will never ask you to provide or submit any sensitive personal information, either over the phone, through email, or via research fielding platforms. Information collected for Research is provided voluntarily (under a separate consent) and is captured as necessary to properly recruit for or field Research on behalf of Brandtrust clients.

How We Use the Data

Any personal data we collect or process is used for Research recruiting and fielding purposes, guaranteeing Research design and output fulfill our contractual obligations to Brandtrust clients. Your information may be shared with us by third party recruiters with whom we contract to provide research services. We will never sell your information to any third parties and you will never receive any electronic marketing communications from us or our clients as a result of sharing your personal data.

Grounds for Using Your Personal Data

We rely on the following legal grounds to process your personal information:

  • Informed Consent. We may use your personal data as described in this Privacy Policy subject to your consent. We always obtain informed consent from participants in research to collect and use their data. We will always make sure you understand why we are collecting data and how and when it will be used. To withdraw your consent at anytime, please contact DataProtection@Brandtrust.com.

With Whom We Share Personal Data

Brandtrust, Inc. is a global provider of services headquartered and operating in the United States. As such, we may need to share your personal data with internal personnel located in different geographic regions in order to fulfill our contractual obligations to Brandtrust clients, including Research recruiting, design, and fielding. When necessary, we may share your information with third party recruiters to properly fill market research studies. We will only share your information if you have provided informed consent.

Storage and Protection of Your Personal Data

We retain the personal data we collect for so long as reasonably necessary to fulfill the purposes for which the data was collected and to perform our contractual and legal obligations.

We take reasonable administrative, physical and technical precautions to protect your personal data and communications between us. This includes, when required or as we deem appropriate and feasible under the circumstances, written commitments from third parties that may have access to your data that they will protect the data with safeguards that are substantially equivalent to those used by Brandtrust. We take every precaution to protect your data and ensure our partners transmit sensitive information using adequate controls, however we are not responsible for processes and networks that we do not control. Users assume the risk of security breaches and the consequences resulting from them. Please be careful in deciding what information you send to us via email or over the Internet. Brandtrust will never ask you to transmit any sensitive information via email.

Your Rights and Choices

You may contact us to request information about the personal data we have collected from you and to request the correction, modification or deletion of such personal information, which requests we will do our best to honor subject to any legal and contractual obligations. To make a request or to ask us a question about our data practices, please contact us at DataProtection@Brandtrust.com.

Your European Privacy Rights and Choices

If you are located in the European Union, the United Kingdom or another jurisdiction that has adopted laws substantially similar to the General Data Protection Regulation, your privacy rights include the following:

  • Transparency and the right to information. Through this policy we explain how we use and share your information. However, if you have questions or need additional information you can contact us any time.
  • Right of access, correction, restriction of processing, erasure. You may contact us to request information about the personal data we have collected from you and to request the correction, modification or deletion of such personal information, which requests we will do our best to honor subject to any legal and contractual obligations. To make a request or to ask us a question about our data practices, please contact us via email at DataProtection@Brandtrust.com.
  • Right to withdraw your consent at any time. When we process your personal data based on your consent, you have the right to withdraw it at any time.
    Right to object at any time. You have the right to object to any processing of your personal data based on your specific situation. In this case, we will assess your request and provide a reply in a timely manner, according to our legal and contractual obligations. Some non-marketing communications are not subject to a general opt-out, such as communications about transactions and disclosures to comply with legal requirements.
  • Right to data portability. You have the right to data portability of your own personal data by contacting us.
  • Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you.
  • Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the European Privacy regulation, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement.

Users Outside the United States

If you are an individual from the European Union, Canada or any other jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that we may store the information we collect in the United States or in other countries where we or our third-party service providers have operations. Personal data may also be transferred from the country of your residence to other countries, including the United States.

Privacy Policy Changes

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our information practices, and any such amendments shall apply to information already collected and to be collected. Please review this Privacy Policy periodically and especially before you provide personal data to us. If we make material changes to this Privacy Policy, we will notify you here, by email or by means of a notice on our home page. The date of the last update of the Privacy Policy is 17-Dec-2024.