Patients as People:
A Practical Guide to
Transforming Pharma
Market Research
Putting Patients at the Center
As marketers and market researchers, we are deeply familiar with the mechanics of the treatments we bring to market for patients, caregivers, and healthcare professionals.
But the people we serve who need treatment are not myopically focused on their medical condition. Patients are people first, and they balance their health alongside their careers, their finances, their passions, and their relationships.
How might we bridge the gap between our perceptions of the patients we serve–and the reality of their lived experiences?
View the Webinar
Join Danielle Jacobs, formerly from AstraZeneca, and Brandtrust’s Bailey Kielarowski, as they share fresh ideas to shift from a mindset that centers brands first to one that centers patients first.
Danielle Jacobs
Former Associate Director,
Immuno-Oncology Marketing
AstraZeneca
Bailey Kielarowski
Associate Director,
Client Services
BrandTrust
Previous Webinars
Emotive Branding in Pharma: How Human Truth Powers a More Meaningful Emotional Connection In Pharma
- A fresh perspective on emotive branding through the lens of meaning-making
- Unveiling the delicate balance between emotional drivers and clinical data, and how they can synergistically drive HCP and patient behavior
- Practical strategies to address common business challenges in the pharmaceutical world by harnessing the power of meaning-making and Human Truth
HCPs Are Human Too: Decoding the Truth Behind Prescribing Behavior – Part 1
- The factors that limit HCP’s ability to be objective when making decisions
- How you can develop more empathy and understanding for the complexity under which HCPs are making decisions
