How Human Truth Builds Better Brands – And Might Just Save the World!

What if I told you the world is a story you tell yourself, based on experiences and emotions you’ve had in the past? Come hear the completely unbelievable and totally true story of what shapes our experience of reality – and why brands and insights teams can’t afford to ignore it. In an age of AI everything, if we don’t take the time to understand people’s deeper beliefs and motivations for decision-making, we miss the chance to build connections that lead to irrational preference, enduring loyalty, and – just maybe – the key to bridging some of our most vexing societal divides.