Join Brandtrust at The Market Research Event in Las Vegas, NV October 28-30, 2025.
Don’t miss our client speaker sessions featuring Capital One, Stern Pinball, Bel Brands, and more!
And be sure to visit Brandtrust in the exhibit hall (Booth #524) to reconnect, relax, charge your devices, and grab your Gift of Human Truth. You read that right — you’ll have the opportunity to select one of the 12 e-books we’ll feature from our favorite authors as our gift to you!
Brandtrust TMRE Speakers
Brandtrust | Panel hosted by Alex Millet, CEO, Brandtrust | Panelists:
- Mashu Sainz | Newell Brands | VP Consumer, Shopper Insights & Brand Analytics
- Natalie Watson | Chick-fil-A Corporate | Director of Customer Experience Insights
- Meryl Debrosse | Mead Johnson Nutrition/Reckitt | Former Global Insights & Analytics Manager – Enfamil
Panel: From Insight to Impact: Turning Human Truths into Organizational Outcomes
Translating insights into impact requires more than empathy — it demands action with accountability. This panel brings together leaders from healthcare, nutrition, food services, and consumer goods to unpack how deep human truths can be linked directly to business value. From shaping product strategy to driving commercial growth, we’ll explore how insight professionals are proving ROI while staying true to the human stories that matter most.
- TRACK 3: INSIGHTS: THE NEXT ERA
- Wednesday, 10/29/2025 | 1:55pm – 2:25pm PST
Capital One | Speakers:
- Lauren Angel | Principal Associate, Market Research
- Rachel Kwon | Senior Associate, Market Research
From Insight to Strategic Infrastructure: A Customer Journey Strategy Built on Listening & Layering
What happens when you return to a rich set of qualitative insights a year later — not to revisit, but to build? In this session, we’ll share how Capital One developed a customer journey map by strategically building on past research and stitching together disparate customer experience work streams across the organization. The result? An interactive journey map that zooms from micro to macro, aligning siloed internal teams around a shared view of the customer experience. We’ll walk through how we connected past and present research, navigated cross-functional collaboration, and turned scattered insights into a cohesive, strategic tool for brand growth.
- Track 6: CUTTING-EDGE CONSUMER TRENDS
Tuesday, 10/28/2025 | 2:00pm – 2:30pm PST
Stern Pinball | Seth Davis | CEO
Stern Pinball set out to understand what drives enthusiasts to make the significant leap from casual player to home machine owner. Deep, behavioral-science based interviews uncovered the profound emotional barriers and motivational triggers that influence this transformative journey. Seth will reveal how deep human truth can reveal how identity, community belonging, and affirmation shape purchase decisions, and how this helped the Stern brand create a strategic framework to better connect with potential owners at critical emotional touchpoints.
- Track 3: INSIGHTS: THE NEXT ERA
- Tuesday, 10/28/2025 | 2:35pm – 3:05pm PST
Bel Brands USA | Vikki Cathey | Senior Strategic Insights Manager
Rediscovering Brand Value: How Human Insight Rewrote the Brand Narrative
Bel Brands had no shortage of data – on the surface, the numbers told a clear story. But when the team looked closer, they realized something was missing: the why behind the what. In this session, discover how Bel digs beneath the metrics to uncover the real human behaviors and motivations driving that point to new solutions. This deeper understanding not only challenged assumptions but also led to a clarified communications plan and a sharper, more authentic brand direction. It’s a case study in how human truth can reveal what data alone can’t – and how brands can evolve when they truly listen.
- Track 1: INSIGHTS BEST PRACTICES
- Wednesday, 10/029/2025 | 2:30pm – 3:00pm PST
