A heritage brand like Snap-on doesn’t stay on top for 100 years without creating a true culture of innovation that is embodied across all of their brands and customers. In this session, learn how Snap-on leverages direct interactions with customers through their Customer Connection Process to uncover rich insights that lead to the creation of game changing innovative products and design. Real world examples from Ben Brenton’s experiences at Kraft Foods, PepsiCo and Snap-on will bring the importance of process, insight, and knowing your customers to life.
In this session:
- Learn how true human-centered design rooted in rich insights can be applied to anything—products, experiences, processes, services, and beyond
- Understand how to create and nurture a culture of customer connection and fearless innovation
Presenter: Ben Brenton, Chief Innovation Officier
