Psychology Before Technology: Part 2

Many organizations are focusing on innovation to break through the “sea of sameness” and drive organic growth. However, successful innovation is often hindered by a variety of barriers, such as a lack of strategic clarity, systemic risk aversion and a product-first mindset. This two-part webinar series will share how applying core principles from psychology can mitigate the most common barriers to successful innovation and create the strategic focus that is revolutionizing companies across industries.

In second portion of this two-part series, Brandtrust will dive into rules 6-10 of innovation. You will learn:

  • Simple rules that will change the way you think about innovation
  • A new frame to put psychology at the center of innovation strategy
  • How to align your organization’s innovation strategy with how people actually think, decide and behave

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