Head Over Heels: A Brandtrust Inquiry

Why do people love heels?

As functional shoes, high heels make little rational sense. Yet, many people keep closets full of high heels, with collections that include a wide range of colors and subtle differences in design. Although it may not make sense to others, those who own many pairs feel having a variety of high heels at their disposal is a natural part of being. Without those shoes, they would feel out of place and ill-equipped to deal with the challenges of life.

High heel shoes are like few other objects in life in the way they produce such strong feelings of emotional connection. But, why do people wear high heels?

Learn about why people wear high heels through Brandtrust’s colorful Original Inquiry Booklet.

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