For the eternal student with an overriding trait of curiosity & the desire to uncover human truth.
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Shifting Your Mental Model From The Voice Of The Customer To The Mind Of The Customer
Interview with Brandtrust CEO, Daryl Travis
Uncovering People’s Hidden Motivations
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #1: Brands Are About Feelings, Not Facts
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #2: Branding Is The Most Powerful, Yet Most Misunderstood Business Strategy
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #3: The Brand Is Not Part Of The Business, It IS The Business
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #4: The Little Things You Do Are More Important Than The Big Things You Say
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #5: Every Brand Is A Story. Tell It Well.
Podcast series “Emotions: Winning the Battle of Brands”
Brand Reality #6: Purpose-Driven Brands: It’s Important To Stand For Something Important
Podcast series “Emotions: Winning the Battle of Brands”
How We Think We Think And How We Really Think
Podcast series “Emotions: Winning the Battle of Brands”