For the eternal student with an overriding trait of curiosity & the desire to uncover human truth.
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Building a Trusted Brand
We uncovered 7 trust requisites that must be part of any brand building effort. Uncover how your brand can move beyond functional trust, win hearts, and remain top-of-mind with customers.
Evolutionary Psychology and Money-Saving Motives
We conducted a study into savings trends of budgeters and how consumers’ deeply rooted instincts affect their decision-making process when it comes to saving money that yielded several interesting takeaways.
From Brand Impressions To Brand Intentions: Reimagining Brand “Awareness” in a Time of Social Disruption
This paper leverages Brandtrust’s Original Inquiry into the human experience of the COVID-19 pandemic, and extends and expands it through reference to both more recent events and additional source materials to lobby for this inside-out definition of brand awareness.
Peak Customer Experience
Some experiences along the customer’s journey are more emotional—and thus more important—than others, but many companies overlook this obvious fact and create needless complexity that leaves them data rich and insight poor. In reality, there may be dozens—even hundreds—of touchpoints, but only a few are significant and actually contribute to forming the emotional bonds that truly create customer loyalty and advocacy.