Blog
The Peak Customer Experience
It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...
Sleep on It
Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and...
The Brand is Not Part of the Business; It IS the Business
People don’t invest a lot of time on details. They sort out the promise a brand makes and the meaning...
Every Brand is a Story. How Will Yours Be Told?
Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form...
Synthesizing Across Platforms, Channels and Partners
Last month, I attended the Shopper Insights in Action Conference at Navy Pier in Chicago. This year’s theme around synthesis...
Higher-Purpose Branding
IBM is an example of a company with integrity and authenticity, and as the best business leaders know, these are...
FEI: Magic or Models? (Hint: start with WHY)
I thoroughly enjoyed participating in the Front End of Innovation Conference in Boston last month. It was a terrific opportunity to...
Our Touchpoints – Total CX Experience Leaders Summit
In recent years, “Customer Experience” (CX) has become a growing buzz-phrase in branding circles as businesses find that their products...
3 Concepts from ARF RE: THINK
We recently attended the ARF RE:THINK conference in New York City. The conference was well programmed and there were some...
Doing Well By Doing Good
An effective brand’s most important reason for being comes in the articulation of its purpose or mission. A mission is...