Blog
Here’s What I Wasn’t Thinking
Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).
...Give Me Some ‘Bot to Love
Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships. And why.
...All Kinds Of Motivation
Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.
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Is Technology Changing Us?
At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.
...We Are Who We Remember Ourselves To Be
If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember?
...Shopping For Insights?
Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.
...The Beginner’s Mind
In this post, Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.”
...What Was I Thinking?
It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact.
...What A Picture Is Worth
At our core human beings are ALL visual learners. Katie Weber writes about how we process images differently from words.
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