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Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

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Give Me Some ‘Bot to Love

Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships.  And why.

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All Kinds Of Motivation

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

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The Social Animal

Stephan Leman reviews the new David Brooks book, The Social Animal.

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Is Technology Changing Us?

At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.

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We Are Who We Remember Ourselves To Be

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember?

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Shopping For Insights?

Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.

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The Beginner’s Mind

In this post, Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.”

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What Was I Thinking?

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact.

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What A Picture Is Worth

At our core human beings are ALL visual learners.  Katie Weber writes about how we process images differently from words.

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