Founder Daryl Travis to Assume Chairman Role, Alex Millet Appointed as New CEO Amidst Exciting Partnership
September 17, 2024—Brandtrust, a leading insights and strategy firm, today announced a significant leadership transition on the heels of announcing its strategic partnership with Protobrand, marking the beginning of an exciting new era for the company. Daryl Travis, Founder and CEO of Brandtrust, will be moving into the role of Chairman, while Alex Millet, currently serving as Managing Director, will succeed Travis as the new CEO.
This leadership transition comes at a pivotal moment for Brandtrust, which announced last week a strategic partnership with Protobrand that builds on both companies’ shared roots in applied social and behavioral sciences. The partnership creates a complete and complementary suite of solutions for clients that is uniquely able to deliver game-changing insights and drive business success.
Daryl Travis, who founded Brandtrust over 25 years ago, expressed his enthusiasm for these developments: “We are excited to enter this new chapter with Protobrand. Through our combined experience and innovative approach to Human Truth, we are poised to deliver exceptional value and drive impactful results for our clients. This partnership, coupled with Alex’s leadership, positions Brandtrust for tremendous growth and innovation.”
Alex Millet, the incoming CEO, brings close to seven years of experience at Brandtrust to his new role. As Managing Director, Millet has been instrumental in leading the delivery of transformational insights, fostering client partnerships, and embodying the company’s core values of curiosity, collaboration, and constant improvement. Prior to his tenure at Brandtrust, Millet ran his own brand strategy and experience design consultancy, ACME Brand Intelligence, and served as SVP of Brand Optimization at Publicis, where he worked with a diverse portfolio of global clients.
“I’m deeply honored to take on the role of CEO at this transformative time for Brandtrust,” said Millet. “Our partnership with Protobrand opens up exciting new possibilities. By combining Brandtrust’s immersive qualitative methodologies and strategic expertise with Protobrand’s AI-powered quantitative capabilities, we’re creating a powerhouse of insights and strategies that will revolutionize how we serve our clients.”
Daryl Travis will become Chairman of both companies. He will focus on optimizing strategic synergies and developing and stimulating growth for the combined entity.
About Brandtrust
Brandtrust is a leading insights and strategy firm that leverages deep expertise in behavioral science to help businesses understand and connect with their customers on a profound level. For over 25 years, Brandtrust has been partnering with Fortune 500 companies to solve complex brand, innovation, and customer experience challenges through transformational insights and strategies.
About Protobrand
Protobrand is an insights and strategy consultancy that leverages AI-powered quantitative capabilities to deliver innovative solutions for brand tracking, innovation, and concept development. For more information, visit www.protobrand.com.
