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Consumer Insights and Coronavirus: How Behavioral Science and Memory Immersion Help Reveal Truth During a Pandemic

At the beginning of the year, no one imagined that 2020 would be defined by a global pandemic. Nonetheless, in a matter of weeks, the impact of the COVID-19 coronavirus...

Eudaimonia: How Health Care Brands Can Fulfill the Lives of Their Customers

What is best for human beings? This question anchors Aristotle’s Nicomachean Ethics, the ancient Greek philosopher’s most extensive treatise on what a life well-lived entails. Certainly, Aristotle suggested, most people...

What Neuromarketing Can Tell You About Customers

The tumor appeared near the front of Elliot’s brain, crowding a region called the ventromedial frontal lobe. When doctors removed it, his life fell to pieces. Following his surgery, Elliot’s...

Achieving Trust Through Action: How to Build Brand Trust in 7 Steps

It was just days before the wedding, and Jay was poised to attend shoeless. To make matters worse, he was the best man. He’d ordered the shoes the groom had...

Want Breakthrough Insight?
Change the Way You Think

In the fall of 1997, Dr. Andre Briend was having a perfectly ordinary breakfast at home when his gaze settled, just for a moment, on a jar of Nutella. Something...

Shopper-Centric Thinking Begins With Human Empathy

I recently attended the Shopper Marketing Expo in Minneapolis, and was particularly struck by Peter Hoyt’s,comments on the first day. Peter, the Path to Purchase Institute Executive Director and CEO,...

WALMART’S 17 RETAIL MOMENTS OF TRUTH

The Path-to-Purchase Institute’s Shopper Marketing Expo was held October 21-23, 2014 in Minneapolis. I had a chance to attend and hear the latest on what’s going on at Walmart from...

Sleep on It

Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and anywhere they can find inspiration, picking away at their guitars...

Synthesizing Across Platforms, Channels and Partners

Last month, I attended the Shopper Insights in Action Conference at Navy Pier in Chicago. This year’s theme around synthesis to achieve more holistic activation struck a particular cord with...

Brandtrust’s TMRE Top 5 Takeaways

Brandtrust recently attended The Market Research Event (TMRE) conference held in Nashville, TN. We sent our largest contingency to date to learn, observe, and gather trends, insights and best practices that are shaping the future of an industry about which we care so much. The 2.5 days organized by TMRE were full to say the least. The challenge every 50 minutes was deciding which session to attend next.

Segmentation First Aid

Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.

The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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Covid-19 Original Inquiry Webinar Series Part 2: The Healthcare Experience

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