On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will travel to Sacramento […]
In July of 2016, Wells Fargo was the envy of many financial institutions. Relatively untarnished by the post-Recession ire directed at many of its peers, the company’s stock had surged 26% since the depths of financial crisis. Merely 15 percent of consumers felt negative sentiments towards the brand, while 60 percent viewed the brand positively. […]
St. Lucia has been called the Jewel of the Caribbean, and it is indeed an island that perfectly embodies all the ideals of an island. However, a sparkling location and glorious beaches are only small parts of why The BodyHoliday is one of the most unusual stories in the annals of Caribbean tourism. The hotel’s […]
I recently attended the Front End of Innovation 2016 Conference in Boston. There were some very thought provoking and compelling keynote speakers. From Alex Clay, author of The Misfit Economy: Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs to Frank Stephenson, Chief Design Officer at McLaren Automotive who talked about the importance biomimicry […]
Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form of a story. This is how the human brain processes and defines information. It notes something, pulls up the name, attaches meaning to it and uses that information to define the value of that thing. […]
Brandtrust recently attended The Market Research Event (TMRE) conference held in Nashville, TN. We sent our largest contingency to date to learn, observe, and gather trends, insights and best practices that are shaping the future of an industry about which we care so much. The 2.5 days organized by TMRE were full to say the least. The challenge every 50 minutes was deciding which session to attend next.
Even the most complex brands get reduced to a few symbols. Sound bites have crushed 2,000 years of the Catholic Church down to pedophile priests and financial scandals. Media coverage of the selection of a new pope suggests the church’s brand is nothing more than a puff of smoke.
Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything.
Are you challenged by too much data and not enough of a narrative to help people make sense of it? Consider injecting storytelling into your presentations. Who knows? Maybe the way your story ends is that your execs are no longer so antsy during presentations and everyone can live happily ever after.