Eudaimonia: How Health Care Brands Can Fulfill the Lives of Their Customers
What is best for human beings? This question anchors Aristotle’s Nicomachean Ethics, the ancient Greek philosopher’s most extensive treatise on what a life well-lived entails. Certainly, Aristotle suggested, most people agree that specific aims are desirable: Few would dispute that it is good to have friends or maintain one’s physical health, for instance. Yet, these […]
A Summary of PMRG: Patients. Technology. Behavioral Psychology.
Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they extended the theme by helping those newly minted strategic leaders utilize new technologies and methodologies to uncover rich insight and make critical business decisions in a constrained environment. The Technical Maturity of Healthcare It began […]
