Eudaimonia: Why Health Care Brands Must Go Beyond Treatment to Build Real Trust
What is best for human beings? Aristotle spent a lifetime working toward an answer. He found that most of what we pursue, friends, health, and security, is desirable not in isolation but because it points toward something more fundamental. A deeper form of happiness. A life well lived. He called it eudaimonia, derived from the […]
A Summary of PMRG: Patients. Technology. Behavioral Psychology.
Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they extended the theme by helping those newly minted strategic leaders utilize new technologies and methodologies to uncover rich insight and make critical business decisions in a constrained environment. The Technical Maturity of Healthcare It began […]
