Simple Lessons Every CMO Can Learn from Pope Francis
Even the most complex brands get reduced to a few symbols. Sound bites have crushed 2,000 years of the Catholic Church down to pedophile priests and financial scandals. Media coverage of the selection of a new pope suggests the church’s brand is nothing more than a puff of smoke.
Nikestrong: Brand Opportunity for Nike Post-Lance Armstrong
Lance Armstrong’s conniving selfishness left Livestrong—his cancer-fighting charity and only redeeming legacy—in an uphill struggle for survival. We don’t expect everyone to be perfect — stuff happens. But we expect people — particularly heroes and leaders — to be authentic and honest. It’s fundamental to human social interaction. Our very survival hinges on trust in others.
Lessons from Groupon: 3 ways to change how you think about your customers
We’ll spare you any commentary on Groupon’s business model, accounting irregularities or stock market misadventures. But it’s hardly surprising news to hear Founder and CEO Andrew Mason’s tenure has expired faster than a Groupon for a cheap haircut.
Gendered Branding
Kristian Aloma avoids reflecting on "The Conversation" he had with his parents as he explores the differences between men and women.
Caught, Not Taught
What's the difference between how folks should think about your brand inside and outside of the company? Not very much, if you do it right. Brandtrust CEO Daryl Travis shares some thoughts on internal branding.
Technology and Memory
Is technology expanding our minds and abilities the way science fiction always promised it would, or has it begun to rob us of the ability to think for ourselves? Brandtrust’s foremost information junkie, Leigh Pollock, weighs in.
Branding Is Tribal
We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.
Misunderstood Millennials
There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…
It’s Branded Into My Memory
Kristian Aloma explains the neuroscience of how memory works and how that relates to brands. Unfortunately, even he can’t help you find your keys.
Hug Your Customers
Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!
Give Me Some ‘Bot to Love
Lacey Mason revisits her earlier post on teaching robots emotion to make them better decision-makers with some of the latest research in Social Robotics or how to teach robots to have relationships. And why.
The NINA Principle
Insight is one of the most difficult terms to define in marketing. Brandtrust CEO Daryl Travis writes about what an insight is, and the NINA Principle which says, "No insight, no advantage."