Caught, Not Taught

What's the difference between how folks should think about your brand inside and outside of the company?  Not very much, if you do it right.  Brandtrust CEO Daryl Travis shares some thoughts on internal branding.

Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!