The Invisible Gorilla

Sorry, I Wasn’t Paying Attention I remember the first time I watched the Invisible Gorilla experiment, a short video that instructs you to count the basketball passes made by the players on one of two teams.  When the clip finished, I was embarrassed and amazed to learn I had completely missed seeing the person in […]

The Psychology of Trust

It All Starts At Home Erik Erikson’s work is taught in nearly every introductory psychology course. His stages of psychosocial development call out trust as the earliest psychosocial crisis. As infants, we must learn to either trust the world around us or to distrust it. This trust or distrust is learned through the environment in […]

Sleep on It

Songwriting Satisfaction I have a few friends who are songwriters. They spend hours in their homes, studios, coffee shops and anywhere they can find inspiration, picking away at their guitars and pouring their souls into notebooks, trying to find that one melody or lyric that will allow them to burst onto the music scene like […]

Now You See It, Now You Don’t

While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.

Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

It’s Beginning To Look A Lot Like Priming

Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming.  Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.

Metaphorically Speaking

Why do we paint pictures with words?  Brandtrust CEO Daryl Travis unravels the knot, clears the air and sheds some light on why we need metaphors.

This is Your Brain On Social Networking

If you’re like most people, you’ve developed an addiction in the last few years to one of the most powerful drugs on earth, oxytocin, as delivered to you via your social networking habit.

Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!