Strategic Planning Through The Lens Of Story
Creating a vision for a brand requires a meaningful connection between the here and now and the future—where the brand, organization or team is presently and what is possible down the line. Leveraging the powerful framing tools that story provides, and anchoring in the deep human truths uncovered through research and listening, this workshop will help participants build a strategic plan that is actionable, relevant, and a meaningful source of direction for the broader team.
In this workshop, participants will:
- Explore the various applications of Storycasting and its roots in the social sciences
- Build upon human truths from research into a clear brand story
- Identify relevant challenges and potential solutions that will move your team toward
- Hands-on practice mapping the brand path to future resolutions