HOW DOES IT MAKE YOU FEEL?
Too much reliance on the rational brain can lead to ‘data, data everywhere and not a thought to think.’ In the future, marketers will stop drowning in data and starving for insights–and uncover those insights that can only be found in peeling back customers’ deep emotional layers.
WHY EMOTION WINS THE BATTLE OF THE BRANDS
This book is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as well as a leader of brands. It elaborates on what to do and what to avoid in brand creation and brand maintenance. It tells the stories of great brands big and small, with insights on how those brands achieved their success.
How Does It Make You Feel? Why Emotion Wins The Battle of Brands is now available for purchase through Amazon.com
ABOUT THE AUTHOR
Brandtrust® Founder and CEO, Daryl Travis, advises many of the largest and best brands in the world on how to create lasting emotional brand connections in the age of social marketing. A colorful and engaging storyteller, he is a highly sought after speaker on the power of brands and why deeper human insights are critical for company and brand growth.