Subscribe to our Blog

Blog (strategy)

PMRG Connect - Brandtrust

A Summary of PMRG: Patients. Technology. Behavioral Psychology.

Last year, the PMRG Connect conference focused on helping market researchers become strategic leaders within their organization. This year, they...

Read More

feel

The Big F Word: F-E-E-L

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...

Read More

rock climbers

Higher-Purpose Branding

IBM is an example of a company with integrity and authenticity, and as the best business leaders know, these are...

Read More

Our Touchpoints – Total CX Experience Leaders Summit

In recent years, “Customer Experience” (CX) has become a growing buzz-phrase in branding circles as businesses find that their products...

Read More

3 Concepts from ARF RE: THINK

We recently attended the ARF RE:THINK conference in New York City. The conference was well programmed and there were some...

Read More

Want people to try your brand? Use metaphors.

Metaphor plays a big role in our everyday speech and in brand thinking. What may appear on the surface to be funny is, in fact, quite a serious proposition.

...

Read More

5 Ways to Steal Your Competitors’ Customers in 2014

Think you know what customers want? Think again.

...

Read More

Branding is the Most Powerful Yet Least Understood Business Strategy

Brands are about feelings and not facts. This is why businesses still struggle to grasp why people are drawn to some brands and not to others.

...

Read More

Brandtrust’s TMRE Top 5 Takeaways

Brandtrust recently attended The Market Research Event (TMRE) conference held in Nashville, TN. We sent our largest contingency to date to learn, observe, and gather trends, insights and best practices that are shaping the future of an industry about which we care so much. The 2.5 days organized by TMRE were full to say the least. The challenge every 50 minutes was deciding which session to attend next.

...

Read More

Why Everyone In Your Company Should Be the Brand Manager

How customers feel isn’t simply important to the marketing and sales department. Chief executives and their financial counterparts have a vital interest in customers' feelings. It is the job of everybody in your company to court customers who have feelings that could turn him or her into loyal converts for your brand. That is why the most important answer you might ever seek is the answer to the title of my new book: How does it make you feel?

...

Read More