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Blog (neuroscience)

Did They Find the Brain’s Buy Button?

How do people decide what to buy? Katie Weber shares that it starts with an assessment of value, and scientists have uncovered new insights about where value is determined in the brain.  But is knowing that enough?

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The Social Animal

Stephan Leman reviews the new David Brooks book, The Social Animal.

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Is Technology Changing Us?

At Brandtrust, we’ve been thinking about the extent to which new technologies and the easy access to information are affecting consumer behavior.

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Making Robots Cry

I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more!

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