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Blog (market research)

Why Everyone In Your Company Should Be the Brand Manager

How customers feel isn’t simply important to the marketing and sales department. Chief executives and their financial counterparts have a vital interest in customers' feelings. It is the job of everybody in your company to court customers who have feelings that could turn him or her into loyal converts for your brand. That is why the most important answer you might ever seek is the answer to the title of my new book: How does it make you feel?

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What’s In A Name?

Learning to distinguish things by name is one of the first cognitive skills we master. As infants, our first language lessons are identifying people and objects by name—“mommy,” “daddy,” “bottle.” When we say a new name, mommy praises how smart we are. It’s no wonder we like names and naming.

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Long Sleep the King

When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?”

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A Day in Survey Land

Chris Hoel uses his own experiences as inspiration to explore what motivates respondents to participate in survey based research

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The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

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The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.

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Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

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Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

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Here’s What I Wasn’t Thinking

Brandtrust CEO Daryl Travis shares some thoughts on thinking (and not thinking).

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