Subscribe to our Blog

Blog (insight)

Liar, Liar, Pants On Fire

We've all seen situations in which consumers give us answers in research that are directly contradicted by their marketplace behavior.  What is that all about?  In this post Stephan Leman talks about why people's answers are influenced by direct questions, and what we can do about it.

...

Read More

The NINA Principle

Insight is one of the most difficult terms to define in marketing. Brandtrust CEO Daryl Travis writes about what an insight is, and the NINA Principle which says, "No insight, no advantage."

...

Read More

Not That I Care What You Think…

If you’ve ever witnessed our Emotional Inquiry research, you’ve seen that when respondents share certain subtle cues with us, Brandtrusters sit up and take notice. In this post, learn about what an unsolicited denial is, and how much you should (and shouldn't) pay attention when you hear one.

...

Read More