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Blog (insight)

The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

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A Consultation on Consultants

Since we’re consultants and advisors to our clients, Brandtrust set out to understand what it means to hire consultants, and why our clients do it. Katie Weber shares a little perspective on what we learned.

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Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

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Go With The Flow!

We're thrilled to share this cool reference in Forbes magazine to some very exciting work we did with Intel.  It's all about the flow!

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Shopping For Insights?

Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.

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The Beginner’s Mind

In this post, Rebeca Arbona explains why we approach each Brandtrust engagement with the Zen Buddhist concept of a “Beginner’s Mind.”

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What Was I Thinking?

It's not usually our habit to think about our thinking, but research shows that investing a little effort to do so can have a profound impact.

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Comedy and Insight, Or When Diarrhea Is a Good Thing…

What do comedy and market research have in common? The best jokes work so well because they’re built around a human insight.

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People Are Alike

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface.

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As The Story Goes…

Are you challenged by too much data and not enough of a narrative to help people make sense of it? Consider injecting storytelling into your presentations. Who knows? Maybe the way your story ends is that your execs are no longer so antsy during presentations and everyone can live happily ever after.

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