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Blog (human mind)

Love is in the Brain (Forget the Heart)

Valentine’s Day can be a complex holiday. At least it is for me. It has been since I was in...

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Gorilla

The Invisible Gorilla

Sorry, I Wasn’t Paying Attention I remember the first time I watched the Invisible Gorilla experiment, a short video that...

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Now You See It, Now You Don’t

While current magic tricks fascinate her, Katie Weber can't imagine what future illusions might hold as magicians and researchers team up to explore the mysteries of perception, misdirection, and the human mind.

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Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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Misunderstood Millennials

There’s been a lot of interest in the Millennial generation lately that seems to miss the point of what makes this group tick. Kristian Aloma digs a little deeper…

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The Bellagio Phenomenon

What does Brandtrust's approach to research have to do with the Bellagio Casino in Las Vegas? Relax! Stephan Leman explains the connection.

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Thinking Fast and Slow and Scratching My Head

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep.

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The Only Truth That Matters

At the end of life, there’s only one truth that matters, and that’s yours. Lacey Mason talks about dignity therapy and the fact that we are who we remember ourselves to be.

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Redirect

Leigh Pollock shares some thoughts on the book Redirect and how thinking about your own, personal narrative in a new way can change everything.

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