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Blog (emotion)

All Kinds Of Motivation

Brandtrust partner Rebeca Arbona relates some of Daniel Pink’s thinking on employee compensation and workplace motivation from his book Drive to consumer pricing and purchase motivation.

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We Are Who We Remember Ourselves To Be

If we are who we remember ourselves to be, do our memories shape our personalities, or do our personalities shape what we remember?

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Shopping For Insights?

Brandtrust Partner Suzanne Cheves weighs in on Shopping Inquiry, Brandtrust’s shopper marketing capability, and the need to marry in-store observations with an understanding of consumers’ underlying emotional dynamics.

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What A Picture Is Worth

At our core human beings are ALL visual learners.  Katie Weber writes about how we process images differently from words.

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People Are Alike

The most useful insights for effective marketing strategies often come from unearthing that which people have in common, underneath the more easily observed differences that sit on the surface.

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The Truth Through Two Eyes

Is objective truth the only way to decipher the world around us? In this post, Kristian Aloma considers two different paths to understanding, logos and mythos.

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Making Robots Cry

I read a journal article recently that said if you want your robot to make good decisions, you have to make it cry. Just the headline alone was intriguing to me. Robots with emotions? Tell me more!

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Superfans And Trekkies

At Brandtrust, we prefer to study your best customers first.  They've traveled the furthest with your brand and can tell you how to get others to do the same.  The best way to understand where your brand should go next is to learn where it has been and what is working best.

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