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Blog (decision-making)

price on emotion

Putting A Price On Emotion

Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...

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Trust

The Psychology of Trust

It All Starts At Home Erik Erikson’s work is taught in nearly every introductory psychology course. His stages of psychosocial...

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Situations Matter

Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...

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The Nature of Responsibility

Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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Thinking Fast and Slow and Scratching My Head

Daniel Kahneman’s much talked about book, Thinking Fast and Slow, has Sarah Sarkar losing sleep.

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It’s Beginning To Look A Lot Like Priming

Whatever you believe and whatever you celebrate at this time of year, 'tis the season for one thing, for sure, and that's priming.  Kristen Bishop shares some interesting thoughts on shopping, priming, and how it all fits together.

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Let’s Start Playing Games Here!

Game Theory isn’t just for kids. Brandtrust’s Kristen Bishop shares some thoughts on moving games from the playroom into the world of business.

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Empathy and Ethnography

Sometimes, to truly understand what's going on with a group of people, asking questions just isn't enough.  Stephan Leman explains that that's where ethnography comes in.

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Hug Your Customers

Why do you love your mother? Oxytocin. Why does Kristian Aloma love his MacBook Pro? Same reason. Does that make sense? Not entirely, but that’s how people are!

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