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Blog (customer experience)

Why Having a Brand Story is
Your Most Important Asset

St. Lucia has been called the Jewel of the Caribbean, and it is indeed an island that perfectly embodies all...

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hub live logo

Beware of Shiny New Things

At the recent Hub Live Retail Experience Symposium in New York we heard persistent warnings throughout many of the presentations—do...

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feel

The Big F Word: F-E-E-L

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...

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Peak

The Peak Customer Experience

It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...

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Business

The Brand is Not Part of the Business; It IS the Business

People don’t invest a lot of time on details. They sort out the promise a brand makes and the meaning...

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Story

Every Brand is a Story. How Will Yours Be Told?

Storytelling is the most elemental form of human communication. People pass along their brand experiences to others in the form...

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Our Touchpoints – Total CX Experience Leaders Summit

In recent years, “Customer Experience” (CX) has become a growing buzz-phrase in branding circles as businesses find that their products...

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3 Concepts from ARF RE: THINK

We recently attended the ARF RE:THINK conference in New York City. The conference was well programmed and there were some...

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Doing Well By Doing Good

An effective brand’s most important reason for being comes in the articulation of its purpose or mission. A mission is...

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The Time & Place for Brands

Even with the plethora of media choices available and finest analytics to measure media effectiveness, brands are still stuck with how to make themselves welcome in people’s lives. In order to do that, we have to think more about how people actually live their lives.

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