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Blog (consumer behavior)

Fool Me Twice…

Today, I’d like you to be on the look out for a few things. Water buckets propped above doors. Buzzers...

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Putting A Price On Emotion

Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...

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Peak

The Peak Customer Experience

It’s about the experience stupid! Can you imagine someone who works every possible angle to get a date with a...

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Long Sleep the King

When Burger King dethroned their creepy plastic-headed mascot last summer, nary a tear was shed throughout the realm. Females cheered, moms rejoiced and marketers wondered, “What took them so long?”

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Segmentation First Aid

Brandtrust CEO Daryl Travis diagnoses the problems with traditional consumer segmentations and offers an alternate approach based on human universals.

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Situations Matter

Leigh Pollock examines her own situations and behavior after reading and reviewing Sam Sommers' book Situations Matter: Understanding How Context Transforms Your World...

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The Nature of Responsibility

Did the devil make you do it, or can you blame your brain? Kristen Bishop shares some of the latest research on the brain and responsibility.

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The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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