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The Truth Through Two Eyes

Is objective truth the only way to decipher the world around us? In this post, Kristian Aloma considers two different paths to understanding, logos and mythos.

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Superfans And Trekkies

At Brandtrust, we prefer to study your best customers first.  They've traveled the furthest with your brand and can tell you how to get others to do the same.  The best way to understand where your brand should go next is to learn where it has been and what is working best.

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