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Blog (brand)

Emotions Rule the Roost

The power of any brand is, simply, how your association with it makes you feel. You might say you have...

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Putting A Price On Emotion

Now With 30% More Emotion! Any Brand Manager worth his or her salt knows how to predict purchasing behavior. An...

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Trust

The Psychology of Trust

It All Starts At Home Erik Erikson’s work is taught in nearly every introductory psychology course. His stages of psychosocial...

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The Time & Place for Brands

Even with the plethora of media choices available and finest analytics to measure media effectiveness, brands are still stuck with how to make themselves welcome in people’s lives. In order to do that, we have to think more about how people actually live their lives.

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Creating the Magic of a Brand

In the context of a life being lived with all its doubt and certainty, happiness and sadness, it might seem trivial to talk about what part brands play in these engrossing privacies. But we must look there because it's around the doubt and certainty, and within the happiness and sadness, that brand stories must truly reside. And when we think about how we can attract extremely distracted people to our sainted product, we have to think about how it can contribute to their enchanting dramas, how it might find a place within their deeply personal sense of identity, how it can make the journey of their lives easier, better, happier, or somehow more fulfilling.

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Gendered Branding

Kristian Aloma avoids reflecting on "The Conversation" he had with his parents as he explores the differences between men and women.

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NOT TO BE MISSED: A Joint Webinar by Brandtrust and Intel

Please join us for a fascinating webinar presentation on Wednesday, March 28 at 2pm EST/11am PST.  Intel Corporation and Brandtrust: Using Deeply Held Emotions to Elevate One of the World's Most Iconic Brands. Click here to register.

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The Mind of the Consumer Is Boss

Brandtrust's Shopper Insight Partner, Suzanne Cheves, shares some pointed remarks by former Procter & Gamble CEO, AG Lafley on the importance of getting inside the consumer's mind.  Brandtrust agrees!

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Conspicuous Conservation

As badging is achieved through consumption, shall we call conspicuous conservation anti-badging? Katie Weber explores the behavior shift from conspicuous consumption to conspicuous conservation.

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Branding Is Tribal

We choose brands of products and services not only to help us express who we are but also to help us define who else we are like – our tribe. Rebeca Arbona writes about brand choice and tribalism.

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