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Blog (brand experience)

rise of the social brand

The Rise of the Social Brand: What Instagram Reveals About Connecting with Customers

The baby-blue bears were first sighted in 2016. They appeared in Instagram posts from no fewer than three Kardashian sisters....

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Successful Brands Begin with Strong Values

There is a heightened focus today on how to align touch points in every channel to create a powerful and...

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feel

The Big F Word: F-E-E-L

Next time you go to a supermarket to do your regular shopping, watch people get lost to the world as...

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FEI: Magic or Models? (Hint: start with WHY)

I thoroughly enjoyed participating in the Front End of Innovation Conference in Boston last month. It was a terrific opportunity to...

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Our Touchpoints – Total CX Experience Leaders Summit

In recent years, “Customer Experience” (CX) has become a growing buzz-phrase in branding circles as businesses find that their products...

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3 Concepts from ARF RE: THINK

We recently attended the ARF RE:THINK conference in New York City. The conference was well programmed and there were some...

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Doing Well By Doing Good

An effective brand’s most important reason for being comes in the articulation of its purpose or mission. A mission is...

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Want people to try your brand? Use metaphors.

Metaphor plays a big role in our everyday speech and in brand thinking. What may appear on the surface to be funny is, in fact, quite a serious proposition.

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The Time & Place for Brands

Even with the plethora of media choices available and finest analytics to measure media effectiveness, brands are still stuck with how to make themselves welcome in people’s lives. In order to do that, we have to think more about how people actually live their lives.

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5 Ways to Steal Your Competitors’ Customers in 2014

Think you know what customers want? Think again.

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