Business challenges are human challenges, and humans are complicated.

Business challenges are human challenges, and humans are complicated.

We’ve seen how human truth can inspire businesses to create solutions and provide opportunities for people to live better lives in a better world.

People often make mistakes in their thinking, creating a Say/Do Gap that leads executives to create products and services designed for the wrong problem, messages that do not motivate, experiences that fail to deliver and employees that never fully engage with the brand’s purpose.

To address these complex challenges, Brandtrust leverages methodologies, rooted in applied social and behavioral sciences, to unlock the non-conscious needs and desires of customers. We apply our Truth, Clarity, Action Framework to deliver a clear strategic blueprint for brand, innovation and customer experience teams.

 
 
 
 
 
Truth

COGNITIVE

Mental processes of memory, perception & decision-making

Clarity

NARRATIVE

Story as device to process human experiences

Action

BEHAVIORAL

Observable human behaviors & tactics to measure, train & change

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Truth

Understand the motivations, mental models and decision drivers that propel your brand and business.

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Clarity

Find the intersection of deep human needs and unique brand attributes that will unlock the full potential of your business.

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Action

Create an engaging brand and customer experience that compels them to keep coming back for more.