Brand Strategy

“Great brands work by coming to us in the subconscious seconds before we make the buying decision. Brands are about feelings, not facts.”

– Daryl Travis, CEO and Author

A brand isn’t a logo, tagline, or ad campaign. It’s a mental model, or heuristic, that lives in the consumer’s mind. Trust brings this heuristic to life. With each new positive experience, brand trust grows and hardens, becoming deeply embedded, remarkably durable…and surprisingly human.

We live in an “attention economy,” requiring a strong brand to cut through the clutter and help consumers make faster—and therefore easier—decisions. The power of any brand is, simply, how it makes you feel; even if you say you have rational reasons for choosing one brand over another, those reasons themselves translate into emotional preference.

The best brands are like human partners. Competence, caring, commitment, and compatibility of values are what customers want and expect—just as they would in any human relationship. Brandtrust harnesses applied social and behavioral sciences to discover the critical intersection between unspoken human needs and your brand’s unique equity. Once we uncover the essential truths behind your brand (and integrate those truths into your brand culture and DNA), our clients can become the partner consumers crave.

We deliver a strategic blueprint that includes:

  • Brand Psychological + Functional requirements
  • Appreciative approach to Brand DNA
  • Customer Psychological Narrative
  • Brand Positioning
  • Brand Architecture
  • Brand Story
  • Brand Manifesto and Internal Branding
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