In the past, good marketing was recognized for its persuasive power, but the “why” behind its effectiveness remained a mystery. Now, with the rising popularity of behavioral economics, marketers have the insights and tools they need to effectively design for action.
Whether creating healthy habits, influencing public policy, or building brand loyalty, the key to achieving change lies in the field of behavioral science.
Leading academics—including BJ Fogg, the father of behavior design—agree that behavior change requires three things: 1) the motivation to engage in a behavior; 2) the ability to perform the behavior; and 3) a trigger
that cues the behavior at the right time and in the right context.
- Understanding psychological drivers of behavior
- Environmental Audit
- Design behavioral Interventions
- Experiments and testing