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Decisions made in the blink of an eye
Determining 'what' people do is challenging enough, but when clients want to understand 'why' people do what they do, the answers become more difficult to decipher.
People often can't articulate the real reasons why they make specific choices or behave a certain way, so many decisions are made instantaneously—in the unconscious mind. It's increasingly clear that only those companies and brands that transcend rational attributes and connect with emotion achieve success. Built on a foundation of social science, Emotional Inquiry® is centered on an approach designed to uncover the deep nonconscious drivers of behavior—the 'why' behind the 'what.'