Empathy Video:
Evoking the voice of the customer

As part of a Contextual Inquiry project, we develop an Empathy Video, a video montage that brings the voice of our respondents to life. It's fast. It's compelling. And, it brings feelings to findings.

The approach to producing a film concurrently with our research findings can be a bit hectic, but we've refined it over the years and discovered the sweet spot where the worlds of qualitative research and documentary film begin to intersect. With a team of researchers leading the interview and synthesis process while a production team is filming and editing, we are able to get impressive results in a short timeframe. We'd be happy to explain it in detail, but for now it might be best if you watch this sample clip from our Contextual Inquiry study on gas grills.