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Bringing your customer's story to life.
Many clients need to understand the attitudes, perceptions and beliefs of the people they serve or seek to serve—especially in the context in which they live or work.
Contextual Inquiry provides a 'deep-dive' that brings consumers and customers to life through a video record of in-depth interviews conducted in homes or workplaces. As an alternative approach when Emotional Inquiry may not be possible or practical, Contextual Inquiry paints a vivid picture of the kind people our clients most want to understand and ultimately connect with.