Reinventing the Lockable Pliers:
Why Snap-on turned to the Innovation Kaizen

The team at Snap-on's Innovation Center was facing two daunting challenges. Finding inspiration and doing it in record time. This video shows the solution.

At first glance, it wasn't an easy problem to solve. First, the team had been asked to reinvent the lockable pliers—a mechanic's tool that has resisted change for decades. And, to make it even more interesting, they were facing a looming deadline to get concepts developed, tested and manufactured.

This is a situation in which our Innovation Kaizen shines. Brandtrust's approach is an innovation in the innovation process itself. Helping clients go from insight to innovation in days not months. Curious? Watch this demonstration and see how we helped Snap-on solve this dilemma.