The Narrative:
Bringing the voice of the customer to life.

As part of the Emotional Inquiry approach, we develop a composite transcript that captures the essence of many interviews as a story told in a single voice. Some people think of it as a "perfect interview" of sorts.

However, rather than just stopping with the written version, we have voice-over talent read this narrative in a manner that emulates the general tone and feeling of the respondents. The result is going beyond conveying findings to conveying feelings. Truly bringing the voice of our customer to life.