Strategic Internal Communications for Health CareSep 18-20, 2018
Join Brandtrust CEO, Daryl Travis, during his workshop at the Strategic Internal Communications for Health Care conference entitled, In Sickness & In Health: How to Use Behavioral Science to Create a Brand With a Promise .
It’s an understatement to say healthcare in America is in the midst of a revolution. People are rapidly becoming much more active and informed consumers of their healthcare.
At AMITA Health, two storied hospital brands merged to respond not only to people’s healthcare challenges but also the realities of their everyday lives. Learn how social and behavioral science-driven insights are helping define and bring to life a new healthcare brand that promises to serve people in a much broader sense—in sickness and in health.
There are dozens and dozens of cognitive illusions that obscure the truths behind human behaviors, and the study of these hidden truths inspired the science of Behavioral Economics. You will learn the common and most practiced behavioral economics principles, how they relate to sparking behavior change and, more importantly, how they can be applied to business, marketing, healthcare challenges and more.
You will learn the common and most practiced behavioral economics principles, how they relate to sparking behavior change and, more importantly, how they can be applied to business, marketing, healthcare challenges and more, including:
- An introduction to Behavioral Economics and why it is important
- Key concepts from Behavioral Economics
- A practical framework for applying Behavioral Economics to activate change
Sep 18-20, 2018 | Philadelphia, PA
Daryl's interactive workshop takes place:
Tuesday September 18, 2018 10:50am - 12:50pm.