PMRC Bay AreaJun 11-12, 2019
The Pharma Market Research Conference comes to the Bay Area, the birthplace of biotechnology! The Bay Area PMRC is the west coast’s premier gathering of senior-level biotech, pharmaceutical, medical devices and diagnostics executives in market research. This prestigious event celebrates the best in biotech by bringing together the industry’s top thought leaders and creates an environment of new ideas, networking opportunities and perspectives.
Join Brandtrust’s CEO, Daryl Travis, during his session on Wednesday, 6/12 at 9:40am PT around reframing research to increase your business impact.
Title: Translating Research Into Business Impact
Learn how to reframe research data through new lenses of Peak-End Theory, Jobs-to-be-Done, Empathy and Storytelling. Everyone has a story of how powerful insights were unrecognizable in the final marketing activation. See how critical insights for major brands live long after the research is over. Discover how utilizing human centric frameworks can guide brand and marketing teams in activation and operationalization of insights while creating alignment and driving business impact.
Top 3 Take-Aways:
1. Understand why human centric frameworks should live in each of our toolkits
2. Learn how frameworks leverage your consulting, synthesis, and story skills
3. Identify ways to leverage frameworks to drive broad alignment in your organization
Jun 11-12, 2019 | South San Francisco, CA